Leading Authorities

Authenticity Through the Technology "Handshake"

Adam Sharp, Former Head of News, Government, and Elections at Twitter,  sheds light on the new ways we consume media in today's global environment. He explains that despite the fact that twitter increases the speed and volume of media sharing, we are looking for a more personal and authentic experience that puts an emphasis on the individual over the brand. He then shows us how we can use technology to create that personal "handshake" experience.